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Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
We spend our days trying to make communities better and brighter, and if there’s one thing we know for sure, it’s this: diverse businesses don’t
Every strategic plan we build starts the same way a good recipe does: with a process you can trust. Skip a step or wing it
There is something special about a summer concert. The anticipation starts long before you ever leave the house. You buy the tickets months in advance,
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