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Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Small businesses are at the heart of our communities. They’re the coffee shops where neighbors catch up, the boutiques that give downtowns their character, and
As a designer, I spend a lot of time thinking about how things look. Choosing the right colors, finding the perfect font, and getting everything
Economic development comes with plenty of moving parts. But few things can spook a community faster than unanswered questions, unexpected announcements, random social media rabbit
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