
A simple trick to kickstart a new routine
Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a
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Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
Your energy, personality, enthusiasm, and professionalism created the perfect combination.

Charles County Department of Economic Development
“PPR Strategies has been an absolute pleasure to work with! We approached them to assist us in crafting a narrative that showcases the distinct qualities of our six counties. Their attention to detail and creativity brought our vision to life, transforming our website into an informative destination for site selectors, investors, and our partners, ultimately enhancing our ability to connect with these key audiences.”

Lori Valentine
Vice President of Policy and Public Relations at Prince George's County Economic Development Corporation
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
Summer changes how we move through places. Travel picks up. Hotels fill. Weekends become road trips, day trips, and last-minute getaways. Even if you’re staying
What Wallops Flight Facility Industry Day Tells Us About the Future of Work When I typically hear “industry day,” my mind jumps straight to handshakes,
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