
A simple trick to kickstart a new routine
Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a
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Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
The PPR Strategies team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

Sharon Schreiber
COO of the Economic Alliance of Greater Baltimore
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.

Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”

Susan O’Neill
Executive Director, Upper Shore Regional Council
Good things grow when they get the right conditions: a little sun, a little space, and people who tend to one another. That’s true of
Traditionally, “sports and economic development” conjures a shiny new stadium and a ribbon-cutting. But the real opportunity in most communities is smaller and recurring: the
Picture a family planning a fall weekend adventure. A couple of years ago, they would have typed a few words into Google and scrolled through
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