How to create a content calendar (Part 1 of 4-part series)
Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
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Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
We needed an expert, yet flexible and affordable event planning service for team member-facing celebrations on a timeline of about six weeks. The team at PPR Strategies was wonderful to work with, and our events were a hit and went off without a hitch. What I appreciated most was having a partner that took the burden off of our internal team and was easy to work with once we secured approvals on the vision and budget. It was a successful partnership.
Kimberly Conquest
Senior Director, Marketing & Communications, UVA Community Health
PPR Strategies elevates your marketing and communications through every aspect of the planning and execution process.
Courtney Swenson
Stafford County Department of Economic Development & Tourism
As an economic developer or tourism organization, placing faith in PPR is a safe bet.
Samuel Shoge
Executive Director, Kent County Chamber of Commerce
Do you ever feel like you’re a part of a community from the moment you step into a room? Economic Development events can be that
I’m “Putt”ing myself out there with golf. 🙂 About 25 years ago, I’d played golf two or three times with my dad. Then, I set
Ever wonder how data can power up your marketing efforts? If you’re not already using it to guide your strategy, now’s the perfect time to
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