How to engage multiple generations on social media
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
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At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.
Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
Your energy, personality, enthusiasm, and professionalism created the perfect combination.
Charles County Department of Economic Development
As an economic developer or tourism organization, placing faith in PPR is a safe bet.
Samuel Shoge
Executive Director, Kent County Chamber of Commerce
This week’s blog is contributed by PPR Strategies’s spring 2024 intern, Rachel Carroll. Artificial Intelligence (AI) technology is the trendy buzzword on everyone’s lips. During
I’m not superstitious, but I do know that the areas in which I invest my time, energy, and mental capacity are often where I see
Around this time last year, I was studying for the Certified Economic Developer exam. While I was in the midst of my studies, I started
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