
How to “reverse-engineer” your marketing plan
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and
Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.

Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
As an economic developer or tourism organization, placing faith in PPR is a safe bet.

Samuel Shoge
Executive Director, Kent County Chamber of Commerce
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
At PPR, we don’t just write about economic development; we live it, one client story, strategy, and design at a time. Every member of our
This fall, “in-person” doesn’t always mean sitting in a ballroom, barely staying awake for slides. Organizers have collectively decided that if they’re going to get
Virtual events became a necessity during the pandemic, but they didn’t disappear when in-person gatherings returned. Today, organizations have more options than ever for bringing
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