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In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team
So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today,
Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
Here we are, finishing up the first quarter of 2019! What new year’s resolutions or goals did you set at the beginning of the year
I’m excited to announce that I’ve written an article for The IEDC Journal, and it has been published in the latest issue! After I gave
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
At PPR, we don’t just write about economic development; we live it, one client story, strategy, and design at a time. Every member of our
This fall, “in-person” doesn’t always mean sitting in a ballroom, barely staying awake for slides. Organizers have collectively decided that if they’re going to get
Virtual events became a necessity during the pandemic, but they didn’t disappear when in-person gatherings returned. Today, organizations have more options than ever for bringing
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