Secret #1: Crafting Your Customer Avatar
Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you
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Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

I’ve had a lot of people ask me about Facebook Live videos — how to get started with them and how to incorporate them into

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram

Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all
PPR Strategies transformed our marketing and public relations opportunities because of its customized approach. PPR Strategies consultants demonstrated a significant depth of knowledge and passion for helping our business grow. I’m absolutely confident that PPR Strategies can help your organization.

Marta Gomez Frey
Director of the Collin Small Business Development Center
PPR Strategies has been an invaluable partner in helping us navigate the workforce development initiatives with precision and impact. Their expertise, strategic approach, and commitment to our goals have resulted in meaningful connections and tangible outcomes. We highly recommend PPR Strategies to any organization looking to elevate their outreach and engagement efforts.

Mike Brown
Work-based Learning Teacher Specialist, Frederick County Public Schools
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
Small businesses are at the heart of our communities. They’re the coffee shops where neighbors catch up, the boutiques that give downtowns their character, and
As a designer, I spend a lot of time thinking about how things look. Choosing the right colors, finding the perfect font, and getting everything
Economic development comes with plenty of moving parts. But few things can spook a community faster than unanswered questions, unexpected announcements, random social media rabbit
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