Secret #1: Crafting Your Customer Avatar
Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you
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Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

I’ve had a lot of people ask me about Facebook Live videos — how to get started with them and how to incorporate them into

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram

Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all
As an economic developer or tourism organization, placing faith in PPR is a safe bet.

Samuel Shoge
Executive Director, Kent County Chamber of Commerce
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.

Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
A Note From PPR: As their internships come to an end and they prepare to begin their senior years of college, we asked Ellen Haley
We spend our days trying to make communities better and brighter, and if there’s one thing we know for sure, it’s this: diverse businesses don’t
Every strategic plan we build starts the same way a good recipe does: with a process you can trust. Skip a step or wing it
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