Secret #1: Crafting Your Customer Avatar
Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you
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Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

I’ve had a lot of people ask me about Facebook Live videos — how to get started with them and how to incorporate them into

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram

Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all
“If you’re like me and have a one-man marketing team, or even if you’re a big organization, PPR Strategies elevates your marketing and communications through every aspect of the planning and execution process.”

Courtney Swenson
Former Marketing Manager, Economic Development & Tourism Office Stafford County, VA
PPR Strategies transformed our marketing and public relations opportunities because of its customized approach. PPR Strategies consultants demonstrated a significant depth of knowledge and passion for helping our business grow. I’m absolutely confident that PPR Strategies can help your organization.

Marta Gomez Frey
Director of the Collin Small Business Development Center
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
At PPR, we don’t just write about economic development; we live it, one client story, strategy, and design at a time. Every member of our
This fall, “in-person” doesn’t always mean sitting in a ballroom, barely staying awake for slides. Organizers have collectively decided that if they’re going to get
Virtual events became a necessity during the pandemic, but they didn’t disappear when in-person gatherings returned. Today, organizations have more options than ever for bringing
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