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When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your
As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what
We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with
There is something special about a summer concert. The anticipation starts long before you ever leave the house. You buy the tickets months in advance,
This summer, our family embarked on an ambitious (read: unrealistically long) trip from Georgia to Maine to explore colleges for our son, a rising senior.
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
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