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We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily
Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Virtual events became a necessity during the pandemic, but they didn’t disappear when in-person gatherings returned. Today, organizations have more options than ever for bringing
This blog was guest-written by our Digital Storyteller, Olivia Asam. Take it away, Olivia! I’m a few months removed from design school, a few months
Ask an economic developer, Main Street manager, tourism professional, or community leader what makes their community special, and you’ll likely hear about transformative projects, major
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