
Should we be marketing to Generation Z?
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
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We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily

Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
“PPR Strategies collaborated closely with us to truly understand our community, allowing their team to develop branding and a website that authentically reflects the spirit of Orange County.”

Rose Deal
Former Director of Orange County Economic Development & Tourism
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”

Susan O’Neill
Executive Director, Upper Shore Regional Council
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
Summer changes how we move through places. Travel picks up. Hotels fill. Weekends become road trips, day trips, and last-minute getaways. Even if you’re staying
What Wallops Flight Facility Industry Day Tells Us About the Future of Work When I typically hear “industry day,” my mind jumps straight to handshakes,
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