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Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what
We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with
Welcome back to our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR is highlighting different team members
Welcome back to our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR is highlighting different team members
We’re back for our fourth year of the “8 Weeks” series! Can you believe it? Since 2020, our team has dedicated the last eight weeks
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