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Here we are, finishing up the first quarter of 2019! What new year’s resolutions or goals did you set at the beginning of the year
I’m excited to announce that I’ve written an article for The IEDC Journal, and it has been published in the latest issue! After I gave
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily
While we’d love to dismiss this as an April Fools Joke, the end of FY25 will be here before we know it. We are 90
The state of Maryland is extra special to the PPR Strategies team. For starters, it’s where we are headquartered, and it’s also where we’ve honed
Admittedly, capturing a leprechaun may feel easier than capturing the interest of a site selector. But tweaking your approach may help you find the pot
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