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So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today,
Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
Here we are, finishing up the first quarter of 2019! What new year’s resolutions or goals did you set at the beginning of the year
I’m excited to announce that I’ve written an article for The IEDC Journal, and it has been published in the latest issue! After I gave
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I recently traveled to Bath, England, for a “workation” trip that reminded me how much I value community, whether it’s the one I know well
Trying to stand out in a crowded market? Struggling to reach the right audience or get your message heard? One of the most effective—and often
The calendar doesn’t lie: the end of the fiscal year is only nine weeks away! While your annual report may be the lowest priority on
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