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Next week, Maryland will honor Economic Development Week. This is Maryland’s 10th annual celebration, and it’s an excellent opportunity for all of us to tell the story
Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations
For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
Thinking about bringing a gift card program to your community? Do it. Community gift cards are one of the most effective tools that communities can
Annual reports desperately need a glow up. Here are some trends that are transforming how communities like yours share their stories. Trend #1: Theme-Based Storytelling
Once the ball dropped and the confetti was released, inboxes started filling back up, and fast. Campaigns resumed, out-of-office messages were turned off, newsletters went
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