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Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations
For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Admittedly, capturing a leprechaun may feel easier than capturing the interest of a site selector. But tweaking your approach may help you find the pot
As the first crocuses of March sprout from the ground, so too may your anxiety about conferences, Business Appreciation Week events, and galas slated for
As a longtime business owner, I know my strengths and weaknesses and I acknowledge them openly. While admitting what I don’t know is a start,
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