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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video
Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily
No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public
The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Dubay Public Relations Professional of the Year at the Maven Awards, which took place on
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin It’s true. Why do you love
Economic development comes with plenty of moving parts. But few things can spook a community faster than unanswered questions, unexpected announcements, random social media rabbit
Good things grow when they get the right conditions: a little sun, a little space, and people who tend to one another. That’s true of
Traditionally, “sports and economic development” conjures a shiny new stadium and a ribbon-cutting. But the real opportunity in most communities is smaller and recurring: the
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