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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video
Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily
No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public
The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Dubay Public Relations Professional of the Year at the Maven Awards, which took place on
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin It’s true. Why do you love
Resetting My Internal GPS Sitting in the back of my mom’s car as a little kid, I could tell where we were by the way
Committees can be one of the most powerful tools an organization has, or one of the easiest ways for good work to get slowed down.
Truth: the best boards run on relationships. Those start before the first gavel drops. As the end of this fiscal year nears, does the thought
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