
How to “reverse-engineer” your marketing plan
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger

I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video

Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily

No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public

The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Dubay Public Relations Professional of the Year at the Maven Awards, which took place on

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin It’s true. Why do you love
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.

Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
PPR Strategies transformed our marketing and public relations opportunities because of its customized approach. PPR Strategies consultants demonstrated a significant depth of knowledge and passion for helping our business grow. I’m absolutely confident that PPR Strategies can help your organization.

Marta Gomez Frey
Director of the Collin Small Business Development Center
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
Summer changes how we move through places. Travel picks up. Hotels fill. Weekends become road trips, day trips, and last-minute getaways. Even if you’re staying
What Wallops Flight Facility Industry Day Tells Us About the Future of Work When I typically hear “industry day,” my mind jumps straight to handshakes,
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