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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video
Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily
No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public
The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Dubay Public Relations Professional of the Year at the Maven Awards, which took place on
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin It’s true. Why do you love
Question 1) You need to follow up with a site selector who went quiet after a promising meeting. Which subject line actually gets opened? A)
April is in full bloom! The sun is out, your flip flops are calling, and people are mapping out their weekend adventures, many of them
As winter gives way to spring, the change is hard to miss. The days feel longer (in the best way), more people are outside, and
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