Secret #1: Crafting Your Customer Avatar
Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you
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Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

Okay, I admit it… I have a relatively new addiction to Gilmore Girls. I started watching it on Netflix with my teenage daughter, Tabitha (or

Have you ever wondered how many people visit your website once… only to never come back again? If you aren’t wondering that, you should! So

Recently I attended the Mid-Atlantic Marketing Summit. It was a great opportunity to connect with fellow marketing professionals and learn about new resources and tools.

Pinterest is a place for users to post “pins” of images onto their “boards.” It’s sort of like a virtual scrapbook for saving all your

On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram
“PPR Strategies collaborated closely with us to truly understand our community, allowing their team to develop branding and a website that authentically reflects the spirit of Orange County.”

Rose Deal
Former Director of Orange County Economic Development & Tourism
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
“PPR Strategies has been an absolute pleasure to work with! We approached them to assist us in crafting a narrative that showcases the distinct qualities of our six counties. Their attention to detail and creativity brought our vision to life, transforming our website into an informative destination for site selectors, investors, and our partners, ultimately enhancing our ability to connect with these key audiences.”

Lori Valentine
Vice President of Policy and Public Relations at Prince George's County Economic Development Corporation
Here’s the thing about post-event surveys: people actually take time out of their day to fill them out. That’s an act of goodwill, and you
Growth is more than a mindset at PPR Strategies; it’s a lived reality. Right now, we’re expanding our team, so we set out looking for
Words of Affirmation: Speak the Vision Out Loud and Together The cornerstone of any successful engagement effort is transparent, two-way communication. But here’s what most
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