
Why understanding your target audience is so important
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
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Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity
“PPR Strategies has been an absolute pleasure to work with! We approached them to assist us in crafting a narrative that showcases the distinct qualities of our six counties. Their attention to detail and creativity brought our vision to life, transforming our website into an informative destination for site selectors, investors, and our partners, ultimately enhancing our ability to connect with these key audiences.”
Lori Valentine
Vice President of Policy and Public Relations at Prince George's County Economic Development Corporation
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”
Susan O’Neill
Executive Director, Upper Shore Regional Council
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.
Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
The state of Maryland is extra special to the PPR Strategies team. For starters, it’s where we are headquartered, and it’s also where we’ve honed
Admittedly, capturing a leprechaun may feel easier than capturing the interest of a site selector. But tweaking your approach may help you find the pot
As the first crocuses of March sprout from the ground, so too may your anxiety about conferences, Business Appreciation Week events, and galas slated for
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