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For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
Smack in the middle of September, those relaxed days of summer punctuated by vacation plans and beach reads start to feel like they were a
Conference season is upon us, and if you’re like most economic development professionals, you’re probably looking at your calendar thinking, “How am I going to
Believe me, I get it. Your team is already juggling business development meetings, ribbon cuttings, marketing campaigns, and the never-ending Teams messages. So, when I
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