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Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Good things grow when they get the right conditions: a little sun, a little space, and people who tend to one another. That’s true of
Traditionally, “sports and economic development” conjures a shiny new stadium and a ribbon-cutting. But the real opportunity in most communities is smaller and recurring: the
Picture a family planning a fall weekend adventure. A couple of years ago, they would have typed a few words into Google and scrolled through
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