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The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
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The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
“PPR Strategies transformed our vision into a powerful online presence that truly reflects We Rise’s mission to empower youth in Baltimore City and surrounding counties with financial literacy tools and education. Thanks to their expertise, our website now serves as an engaging platform where visitors can easily connect with us, make donations, and get involved in our initiatives. This streamlined and impactful design has amplified our outreach, helping us build meaningful connections and inspire change in our community. We couldn’t be more thrilled with the results.”

Todd Scott
Executive Director, We Rise
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.

Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
If you’ve been glued to the FIFA World Cup 26 this summer, you know what it looks like when preparation meets opportunity on the biggest
Why the Future of Economic Development Starts With Existing Businesses When most people think about economic development, they picture the confetti cannon moments: a company
New accessibility requirements take effect in 2027. We made you a guide to make the next steps easier! Let’s be honest: the phrase “federal compliance
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