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We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what
We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with
The calendar doesn’t lie: the end of the fiscal year is only nine weeks away! While your annual report may be the lowest priority on
A local high school student clicks on a career and technical education (CTE) website out of sheer curiosity. Minutes later, they’ve found a program they
As a longtime economic development and tourism writer and an Augusta local, the frenzied excitement surrounding the Masters Tournament feels special, as it powers my
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