
The best social media platforms for each generation
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
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Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Your energy, personality, enthusiasm, and professionalism created the perfect combination.

Charles County Department of Economic Development
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.

Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
We needed an expert, yet flexible and affordable event planning service for team member-facing celebrations on a timeline of about six weeks. The team at PPR Strategies was wonderful to work with, and our events were a hit and went off without a hitch. What I appreciated most was having a partner that took the burden off of our internal team and was easy to work with once we secured approvals on the vision and budget. It was a successful partnership.

Kimberly Conquest
Senior Director, Marketing & Communications, UVA Community Health
Let’s be honest: economic development, as a term, sounds pretty technical (and often needs explanation). But strip away the jargon, and you know what economic
At the 2025 Main Street Maryland Conference, one topic came up in multiple sessions and conversations: the quiet disappearance of third places—and what that means
Quiz: Rate Your Site Selection Readiness For each question, choose the answer that best describes your current practices. Remember: there’s no judgment here; just opportunities
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