PPR Strategies


Don’t Miss Out on Halloween Marketing

It’s a scary thought to miss out on a sale, and even more frightening if it was because you missed out on a great marketing opportunity.

Halloween is expected to drive more than $8 billion in U.S. retail sales, starting in September. If it has a pumpkin, ghost or ghoul on it, consumers go giddy for it.

It’s an easy holiday for those in the candy or costume industry, but a little harder for the rest of us. Take advantage of this hair-raising holiday by working some marketing magic. Here’s how:

Mummify your marketing

Consider giving some of your marketing materials a makeover. Add some spider webs or ghosts to your collateral materials. Spook up your social media a bit, and add some witches and werewolves to your website. You can switch back after Halloween, but save the design for next year.

Carve out a candy budget

Be sure to participate in your towns candy giveaway. You don’t want to be the one who doesn’t participate. Any chance to get your name out there matters. Want to go the extra mile? Offer branded candy to the kids in costume.

It’d be ghoulish to not give back

It’s no secret that volunteering for a good cause is a great way for companies to give back to the community and gain exposure. Companies gain the trust of consumers when they demonstrate that they are socially responsible. Start a canned food drive in preparation for Thanksgiving, host a costume party for a good cause, or collect old unwanted Halloween costumes and offer to donate them to a shelter, children’s home or any other outlet that could provide costumes to those in need.

Mini Cooper isn’t scared to take advantage of the marketing possibilities Halloween has to offer

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