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For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
As a leader, it’s important to show up, make connections, and drive real impact in the communities you serve. Strong leaders don’t dictate; they empower.
The best destinations are the ones people fall in love with, return to time and time again, and share with others. For communities and businesses,
Marketing and economic development professionals face a rapidly evolving landscape that demands adaptability and innovation. From social media shifts to the resurgence of in-person event
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