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We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity
Welcome back to our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR is highlighting different team members
Welcome back to our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR is highlighting different team members
We’re back for our fourth year of the “8 Weeks” series! Can you believe it? Since 2020, our team has dedicated the last eight weeks
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