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Last week, I moderated a webinar called “Effective Online Marketing” for the City of Brunswick where we explored how to communicate with customers in the
Recently, I wrote a guest post for RestoreYourEconomy.org, a project funded by the U.S. Economic Development Administration and managed by the International Economic Development Council.
Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and
February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s
For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I got into the car, and after 5 minutes of driving, I realized that I wasn’t taking my normal route to that
Has your organization ever been guilty of just “checking things off the list” when it comes to your marketing efforts? You know what I’m talking
“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in
The calendar doesn’t lie: the end of the fiscal year is only nine weeks away! While your annual report may be the lowest priority on
A local high school student clicks on a career and technical education (CTE) website out of sheer curiosity. Minutes later, they’ve found a program they
As a longtime economic development and tourism writer and an Augusta local, the frenzied excitement surrounding the Masters Tournament feels special, as it powers my
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