By: JaneMarie Borger Creating feelings for a target audience is a superior skill to possess in the 21st Century.  Numerous industries from retail to automotive,

We hear it all the time, “How does my business attract new customers?”   One answer doesn’t fit all scenarios.  You need to define why new

The flowers are blooming, the birds are serenading, and your office still feels like it has the winter blues. Spring cleaning is a tradition that

Now that it’s 2012, a 2011 retrospective is in order.  Last year, we welcomed several new clients, including Riccuiti’s, CNB Bank and Easels in Frederick. 

The Shepherdstown Chronicle recently inquired about my resolutions for 2012.  Intrigued?  Give the following article a “twirl” (hint, hint) and keep me accountable: http://www.shepherdstownchronicle.com/page/content.detail/id/507832/Age-old-tradition-of-resolutions-continue.html For

Public relations is a field where success can be measured in a number of ways. Maybe you’ve seen your organization mentioned in a local newspaper,

One of the latest marketing techniques to hit print materials is the use of QR codes. QR (Quick Response) codes are two-dimensional matrix barcodes designed

Earlier this month, we unveiled our newly designed website (www.platinumpr.com) and custom Facebook (www.facebook.com/PPR StrategiesFirm) and Twitter pages (www.Twitter.com/Platinum_PR).  This rebranding initiative got us thinking

The Google+ project is one of the newest forms of social media to date. It allows users to combine all of the regular aspects of