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At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Here at PPR Strategies, we help our clients create, promote, plan, and execute live events and conferences. Today, we’re highlighting some of the big Economic
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
Did you know that this week is National Get Organized Week? Yep, and it was declared so by the National Association of Professional Organizers (NAPO)
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your
Today, we’ve got a guest post from PPR Strategies’s Communications Specialist, Ellen Buchanan! Ellen recently traveled to Dallas, Texas, where she took part in the
Economic development comes with plenty of moving parts. But few things can spook a community faster than unanswered questions, unexpected announcements, random social media rabbit
Good things grow when they get the right conditions: a little sun, a little space, and people who tend to one another. That’s true of
Traditionally, “sports and economic development” conjures a shiny new stadium and a ribbon-cutting. But the real opportunity in most communities is smaller and recurring: the
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