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Conference season is upon us, and if you’re like most economic development professionals, you’re probably looking at your calendar thinking, “How am I going to
Believe me, I get it. Your team is already juggling business development meetings, ribbon cuttings, marketing campaigns, and the never-ending Teams messages. So, when I
From Lessons to Links Picture this: me, standing in the tee box in the Scottish countryside, squinting at the wind gauge like it’s written in
Reality check: your best brand ambassadors aren’t usually affiliated with the tourism bureau or visitors’ center. They’re usually the baristas, small business owners, and mamas
When I logged on that first morning in June, I was pumped! It was my first time stepping into a real marketing role outside of
Let’s be real: social media fatigue is a thing. We’ve all watched platforms shift their priorities, change their algorithms overnight, and leave us scrambling to
Quick Response codes, more commonly known as QR codes, have become a practical and popular way to share information between people and devices. Whether you’re
A single pebble may seem insignificant, but when dropped into a pond, it sends ripples across the water’s surface. In the realm of economic development,
Journalists don’t need more emails. They need real stories. This week’s blog is for small but mighty communications teams and anyone trying to get noticed.
Every strategic plan we build starts the same way a good recipe does: with a process you can trust. Skip a step or wing it
There is something special about a summer concert. The anticipation starts long before you ever leave the house. You buy the tickets months in advance,
This summer, our family embarked on an ambitious (read: unrealistically long) trip from Georgia to Maine to explore colleges for our son, a rising senior.
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