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If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, PPR Strategies posted our first TikTok video,
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Twitter is the social media network where users post, reply and retweet 140-character messages, called “tweets.” With an active Economic Development community, this social media
In September, I did a 30-Day Periscope Challenge. In case you aren’t familiar, Periscope is a live streaming video app — the latest “big thing”
Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in
Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living
Admittedly, capturing a leprechaun may feel easier than capturing the interest of a site selector. But tweaking your approach may help you find the pot
As the first crocuses of March sprout from the ground, so too may your anxiety about conferences, Business Appreciation Week events, and galas slated for
As a longtime business owner, I know my strengths and weaknesses and I acknowledge them openly. While admitting what I don’t know is a start,
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