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I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As an Economic Development Organization, maybe you’ve been posting semi-regularly on Facebook, and now you’re wondering: How can I take this to the next level?
Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in
Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners
Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living
Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing. However, people now
From Lessons to Links Picture this: me, standing in the tee box in the Scottish countryside, squinting at the wind gauge like it’s written in
Reality check: your best brand ambassadors aren’t usually affiliated with the tourism bureau or visitors’ center. They’re usually the baristas, small business owners, and mamas
When I logged on that first morning in June, I was pumped! It was my first time stepping into a real marketing role outside of
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