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Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
As 2024 winds down, so does PPR’s 8 Weeks of Connection series—a celebration of how our team has embraced connection throughout the holiday season. In
We’re back again with our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR highlights different team members
Welcome back to our 8 Weeks of Connection series! For the 8 weeks leading up to the new year, PPR highlights different team members as
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