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It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months
In last week’s newsletter, we talked about the importance of sharing everything your organization did in 2020 in an annual report — because decision makers won’t know
It’s that time of year again… Time to work on budget proposals for the upcoming July 1 fiscal year! However, in 2021, making the budgetary
Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations
When it comes to budget justifications, sometimes we assume that our stakeholders and elected officials know how much time, energy, and resources it takes to
When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your
At the end of the year, how can you get stakeholders and elected officials to see the value of increasing your budget — so you
At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way
It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials!
Question 1) You need to follow up with a site selector who went quiet after a promising meeting. Which subject line actually gets opened? A)
April is in full bloom! The sun is out, your flip flops are calling, and people are mapping out their weekend adventures, many of them
As winter gives way to spring, the change is hard to miss. The days feel longer (in the best way), more people are outside, and
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