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Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases
Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development
Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months?
Over the past several months, I’ve had the opportunity to participate in Leadership Essentials, a leadership development program through Loyola University. Through a combination of
Resetting My Internal GPS Sitting in the back of my mom’s car as a little kid, I could tell where we were by the way
Committees can be one of the most powerful tools an organization has, or one of the easiest ways for good work to get slowed down.
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