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Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases
Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development
Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months?
Picture a family planning a fall weekend adventure. A couple of years ago, they would have typed a few words into Google and scrolled through
At PPR, we don’t just write about economic development; we live it, one client story, strategy, and design at a time. Every member of our
This fall, “in-person” doesn’t always mean sitting in a ballroom, barely staying awake for slides. Organizers have collectively decided that if they’re going to get
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