
How to “reverse-engineer” your marketing plan
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases
Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development
Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months?
People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question,
Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the
As an economic developer or tourism organization, placing faith in PPR is a safe bet.
Samuel Shoge
Executive Director, Kent County Chamber of Commerce
“PPR Strategies transformed our vision into a powerful online presence that truly reflects We Rise’s mission to empower youth in Baltimore City and surrounding counties with financial literacy tools and education. Thanks to their expertise, our website now serves as an engaging platform where visitors can easily connect with us, make donations, and get involved in our initiatives. This streamlined and impactful design has amplified our outreach, helping us build meaningful connections and inspire change in our community. We couldn’t be more thrilled with the results.”
Todd Scott
Executive Director, We Rise
We needed an expert, yet flexible and affordable event planning service for team member-facing celebrations on a timeline of about six weeks. The team at PPR Strategies was wonderful to work with, and our events were a hit and went off without a hitch. What I appreciated most was having a partner that took the burden off of our internal team and was easy to work with once we secured approvals on the vision and budget. It was a successful partnership.
Kimberly Conquest
Senior Director, Marketing & Communications, UVA Community Health
Reality check: your best brand ambassadors aren’t usually affiliated with the tourism bureau or visitors’ center. They’re usually the baristas, small business owners, and mamas
When I logged on that first morning in June, I was pumped! It was my first time stepping into a real marketing role outside of
Let’s be real: social media fatigue is a thing. We’ve all watched platforms shift their priorities, change their algorithms overnight, and leave us scrambling to
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