
How to “reverse-engineer” your marketing plan
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger

Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases

Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development

Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months?

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question,

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”

Susan O’Neill
Executive Director, Upper Shore Regional Council
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.

Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
This year’s blog assignment for PPR Strategies was simple on paper: look back at 2025 and look ahead to 2026. In practice, it’s been anything
During this particularly nostalgic time of year, I came across a photo of me at age 16, posing for the camera at my first job.
This year, I found myself reflecting on the role planning plays in my life, how naturally it comes to me when I’m organizing for others,
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