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What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases
Recently, I attended a few big conferences in the Economic Development industry — the West Virginia Economic Development Council’s Fall Conference, the International Economic Development
Is your Facebook page or Twitter feed so quiet you could count on one hand the new followers you’ve gained in the last two months?
People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question,
Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the
You know better than anyone that progress rarely follows a blueprint. It twists, surprises, and occasionally feels like someone forgot to hand us the instruction
Let’s be honest: economic development, as a term, sounds pretty technical (and often needs explanation). But strip away the jargon, and you know what economic
At the 2025 Main Street Maryland Conference, one topic came up in multiple sessions and conversations: the quiet disappearance of third places—and what that means
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