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Happy New Year! We hope you enjoyed some time off between seasons before launching into the second half of the fiscal year ahead. Before diving
It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months
In last week’s newsletter, we talked about the importance of sharing everything your organization did in 2020 in an annual report — because decision makers won’t know
It’s that time of year again… Time to work on budget proposals for the upcoming July 1 fiscal year! However, in 2021, making the budgetary
Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations
When it comes to budget justifications, sometimes we assume that our stakeholders and elected officials know how much time, energy, and resources it takes to
I’m often asked what the most important marketing materials are that every Economic Development Organization should have. Maybe you’re at the end of the fiscal
When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your
At the end of the year, how can you get stakeholders and elected officials to see the value of increasing your budget — so you
From Lessons to Links Picture this: me, standing in the tee box in the Scottish countryside, squinting at the wind gauge like it’s written in
Reality check: your best brand ambassadors aren’t usually affiliated with the tourism bureau or visitors’ center. They’re usually the baristas, small business owners, and mamas
When I logged on that first morning in June, I was pumped! It was my first time stepping into a real marketing role outside of
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