About
Senior Client and Content Strategist
Shelby Maly
Shelby is a strategic communicator and relationship builder who helps organizations turn big ideas into clear, impactful messaging. She brings strategy and execution together to connect purpose with audience.
Shelby is a relationship builder and a strategic thinker. As the Senior Client and Content Strategist at PPR Strategies, she partners with clients to turn big ideas into clear messages, meaningful content, and community-facing communications that create impact. She loves helping organizations connect purpose with audience and believes great work happens when strategy and execution come together. Shelby is just as energized creating the plan as she is bringing it to life.
A lifelong resident of Frederick County, Shelby is a strategic communicator and community advocate with years of experience in marketing, communications, and stakeholder engagement. Before joining PPR Strategies, she served as Director of Marketing and Communications at the Frederick County Chamber of Commerce, where she led integrated marketing efforts that elevated the Chamber’s brand and built relationships with local businesses and nonprofits across the Frederick community.
Shelby holds a Bachelor of Science degree in Sports Marketing as well as a Master’s Degree in College Student Development and Administration from Shepherd University. She currently serves on the Mental Health Association of Frederick County’s Catoctin Affair Committee and is a proud member of the Leadership Frederick County Class of 2024.
Connect with Shelby on LinkedIn.
Favorite Part of her job: Seeing a well-thought-out plan come to fruition
Professional superpower: Turning big ideas into clear action and bringing people along for the ride
Personal superpower: Witty one-liners and being the planner of the friend group
Her favorite things: A good happy hour, cheering on the Baltimore Orioles, volunteering, being an aunt, taking the best pictures for an Instagram story, and springtime
Meet the Team Behind PPR Strategies
Sandy Dubay
CEO and Founder
Sandy Dubay, CEcD (formerly Sandy Sponaugle) is the CEO and Founder of PPR Strategies (previously Platinum PR). As PPR Strategies’ fearless leader, she brings over 20 years of marketing savvy …
Meg McQuade Boyle
Creative Director
Meg develops the creative pathway that inspires engagement and action. Drawing on 25+ years of experience in philanthropy and economic development writing and marketing, Meg glides seamlessly between strategy and execution.
Sophie Slawson
Senior content strategist
Sophie loves helping small-town economies reach their fullest potential. As the Senior Content Strategist for PPR Strategies, she translates complex initiatives into clear messaging and content that boosts visibility and opportunity for communities.
Mia Vaccaro
Client Coordinator
Since she was a child, Mia has been in love with creative writing and storytelling. As an adult, Mia has transformed her creative outlet into a way to uniquely tell the stories of her clients …
Shelby Maly
Senior Client and Content Strategist
Shelby is a strategic communicator and relationship builder who helps organizations turn big ideas into clear, impactful messaging. She brings strategy and execution together to connect purpose with audience.
Caleigh Bernota
Communications Specialist
After interning for a semester, then part-time for a year and a half, Caleigh now serves as PPR’s full-time Communications Specialist, crafting impactful messaging and digital content that helps clients share their stories through thoughtful, engaging content.
