About

Virtual Assistant

Caitlin Burzynski

Caitlin Burzynski is PPR Strategies’ Virtual Assistant, helping teams work more efficiently through streamlined processes, thoughtful organization, and practical problem-solving.

Caitlin brings a unique blend of accounting and administrative expertise to PPR Strategies, with more than a decade of experience supporting organizations through process improvement, operations, and project coordination. Whether she’s learning a new system, refining workflows, or helping teams adopt more effective ways of working, Caitlin enjoys transforming complex challenges into simple, practical solutions.

A graduate of Lake Superior State University, Caitlin earned her Bachelor’s degree in Accounting and Business Administration. Outside of work, she stays active in her community through service on the Little League Board and by supporting her daughters’ school and church activities.

Favorite part of her job: Discovering processes that cause pain points and streamlining workflows

Professional superpowers: A systems optimizer who drives time savings by building smooth systems from the ground up.

Personal superpowers: Baking delicious and beautiful birthday cakes for her husband, four daughters, and some nieces and nephews.

Her favorite things: Cuddling her daughters, relaxing on Hammond Bay, taking photos, coaching softball, bonfires, road trips, picking sweet corn, doing taxes, juggling as a party trick, and downhill skiing.

Meet the Team Behind PPR Strategies

Sandy Dubay

CEO and Founder

Sandy Dubay, CEcD (formerly Sandy Sponaugle) is the CEO and Founder of PPR Strategies (previously Platinum PR). As PPR Strategies’ fearless leader, she brings over 20 years of marketing savvy …

Meg McQuade Boyle

Creative Director

Meg develops the creative pathway that inspires engagement and action. Drawing on 25+ years of experience in philanthropy and economic development writing and marketing, Meg glides seamlessly between strategy and execution.

Gabby Winsky

Director of Client Impact

Gabby serves as PPR’s Director of Client Impact, helping clients turn ideas into action through strategic collaboration, clear communication, and people-first project management.

Sophie Slawson

Senior content strategist

Sophie loves helping small-town economies reach their fullest potential. As the Senior Content Strategist for PPR Strategies, she translates complex initiatives into clear messaging and content that boosts visibility and opportunity for communities.

Shelby Maly

Senior Client and Content Strategist

Shelby is a strategic communicator and relationship builder who helps organizations turn big ideas into clear, impactful messaging. She brings strategy and execution together to connect purpose with audience.

Mia Vaccaro

Client Coordinator

Since she was a child, Mia has been in love with creative writing and storytelling. As an adult, Mia has transformed her creative outlet into a way to uniquely tell the stories of her clients …

Caleigh Bernota

Client & Content Strategist

Caleigh thrives at the intersection of storytelling, strategy, and execution, helping clients transform ideas into communications that inform, engage, and inspire.

Olivia Asam

Digital Storyteller

Olivia brings ideas to life through thoughtful design and creative problem-solving.