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If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, PPR Strategies posted our first TikTok video,
Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and
In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
As winter gives way to spring, the change is hard to miss. The days feel longer (in the best way), more people are outside, and
So let me ask you something personal: What’s weighing on you right now? Which persona, if any, describes you? The Worrier: “Everyone has an opinion
Here’s the thing about post-event surveys: people actually take time out of their day to fill them out. That’s an act of goodwill, and you
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