
How to get blog ideas from co-workers (Part 2 of 4-part series)
So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today,
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So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today,

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”

Susan O’Neill
Executive Director, Upper Shore Regional Council
PPR Strategies has been an invaluable partner in helping us navigate the workforce development initiatives with precision and impact. Their expertise, strategic approach, and commitment to our goals have resulted in meaningful connections and tangible outcomes. We highly recommend PPR Strategies to any organization looking to elevate their outreach and engagement efforts.

Mike Brown
Work-based Learning Teacher Specialist, Frederick County Public Schools
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
Why the Future of Economic Development Starts With Existing Businesses When most people think about economic development, they picture the confetti cannon moments: a company
New accessibility requirements take effect in 2027. We made you a guide to make the next steps easier! Let’s be honest: the phrase “federal compliance
If the lack of affordable housing in your community is keeping you up at night, you’re in good company (subtext: for once, your sleep routine
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