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So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today,
Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Over the past several months, I’ve had the opportunity to participate in Leadership Essentials, a leadership development program through Loyola University. Through a combination of
Resetting My Internal GPS Sitting in the back of my mom’s car as a little kid, I could tell where we were by the way
Committees can be one of the most powerful tools an organization has, or one of the easiest ways for good work to get slowed down.
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