
The best social media platforms for each generation
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
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Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
The PPR Strategies team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

Sharon Schreiber
COO of the Economic Alliance of Greater Baltimore
As an economic developer or tourism organization, placing faith in PPR is a safe bet.

Samuel Shoge
Executive Director, Kent County Chamber of Commerce
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”

Courtney A. Beamon
Delta Airport Consultants, Inc.
Snack #1: A Speedy Strategy to Strengthen Alliances Release Date: November 4, 2025 Perfect for: When you’re drowning in gratitude but short on time! Let’s
You know better than anyone that progress rarely follows a blueprint. It twists, surprises, and occasionally feels like someone forgot to hand us the instruction
Let’s be honest: economic development, as a term, sounds pretty technical (and often needs explanation). But strip away the jargon, and you know what economic
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