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At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
Summer changes how we move through places. Travel picks up. Hotels fill. Weekends become road trips, day trips, and last-minute getaways. Even if you’re staying
What Wallops Flight Facility Industry Day Tells Us About the Future of Work When I typically hear “industry day,” my mind jumps straight to handshakes,
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