How to market to multiple generations
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
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I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As an Economic Development Organization, maybe you’ve been posting semi-regularly on Facebook, and now you’re wondering: How can I take this to the next level?
Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in
Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners
Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living
Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing. However, people now
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.
Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.
PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.
Helen Propheter
Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development
This week’s blog is contributed by PPR Strategies’s winter 2024 intern, Rachel Carroll. Artificial Intelligence (AI) technology is the trendy buzzword on everyone’s lips. During
I’m not superstitious, but I do know that the areas in which I invest my time, energy, and mental capacity are often where I see
Around this time last year, I was studying for the Certified Economic Developer exam. While I was in the midst of my studies, I started
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