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I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
As an Economic Development Organization, maybe you’ve been posting semi-regularly on Facebook, and now you’re wondering: How can I take this to the next level?
Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in
Email, voicemail, Facebook, FaceTime, Twitter, LinkedIn, Skype—there are hundreds of different channels through which humans can communicate with each other these days. And business owners
Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living
Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing. However, people now
As winter gives way to spring, the change is hard to miss. The days feel longer (in the best way), more people are outside, and
So let me ask you something personal: What’s weighing on you right now? Which persona, if any, describes you? The Worrier: “Everyone has an opinion
Here’s the thing about post-event surveys: people actually take time out of their day to fill them out. That’s an act of goodwill, and you
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