
6 Tips For Pitching to the Media
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
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Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any

Okay, I admit it… I have a relatively new addiction to Gilmore Girls. I started watching it on Netflix with my teenage daughter, Tabitha (or

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way

I was speaking to someone the other day who was sharing a major marketing problem they were having. “I’ve been seeing our ads and messages

No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public
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Senior Director, Marketing & Communications, UVA Community Health
Question 1) You need to follow up with a site selector who went quiet after a promising meeting. Which subject line actually gets opened? A)
April is in full bloom! The sun is out, your flip flops are calling, and people are mapping out their weekend adventures, many of them
As winter gives way to spring, the change is hard to miss. The days feel longer (in the best way), more people are outside, and
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