Ever wonder how data can power up your marketing efforts?
If you’re not already using it to guide your strategy, now’s the perfect time to dive in! Here are a few quick and dirty tips to jumpstart (or refresh) your data-driven journey.
By keeping an eye on things like engagements, clicks, and conversions, you’ll get an honest, behind-the-scenes look at what’s really working (and what’s not) in your marketing.
Before you jump into the numbers, it’s important to nail down your goals. What are you aiming for?
Tracking page views could be your go-to if you’re after brand awareness. Want more leads? Keep an eye on form submissions or other conversions.
The key is to match the right metrics to your goals—then, you’ll know when you’re on the right track.
Once you have a goal, track and review your progress to piece together the story of how your audience interacts with your marketing. Looking at the numbers regularly can provide insight into what campaigns are performing or where to switch up your approach.
At PPR, we regularly review our clients’ monthly metrics and compare year-over-year data to ensure we’re consistently elevating campaign performance.
When taking a data-driven approach to your marketing, remember to think beyond the clicks!
An excellent marketing initiative can bring people in the door but can’t close the deal. Try to cultivate a process that creates a meaningful journey for your audience, from the first virtual touchpoint to the ongoing building of those lasting relationships.
From advising marketing strategy to analyzing metrics and thinking through the post-lead funnel, PPR Strategies’s team of experts can help you evaluate and elevate your marketing at all stages. Need help figuring out where to dig in? Let our experience become yours; connect with our team!
