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At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way
It’s the scariest time of the year for Economic Development Organizations — the moment when you must present your marketing budget to directors and officials!
From Lessons to Links Picture this: me, standing in the tee box in the Scottish countryside, squinting at the wind gauge like it’s written in
Reality check: your best brand ambassadors aren’t usually affiliated with the tourism bureau or visitors’ center. They’re usually the baristas, small business owners, and mamas
When I logged on that first morning in June, I was pumped! It was my first time stepping into a real marketing role outside of
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