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Last week, we unveiled our newly redesigned website! And today, we’re taking you behind the scenes of our redesign process. We approached our website redesign
Last week, we shared some of our discoveries from the PPR Strategies TikTok Challenge, which our team did together to test the platform for businesses, see what
Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for
Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show
What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as
National Travel and Tourism Week is coming up from May 3rd through May 9th. With travel and tourism so restricted, what can you do now
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
This summer, our family embarked on an ambitious (read: unrealistically long) trip from Georgia to Maine to explore colleges for our son, a rising senior.
The other day, I stepped outside PPR Strategies’s headquarters in Frederick and into Carroll Creek Linear Park in search of lunch. The afternoon was hot,
Summer changes how we move through places. Travel picks up. Hotels fill. Weekends become road trips, day trips, and last-minute getaways. Even if you’re staying
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