
Should we be marketing to Generation Z?
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Blog

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
PPR Strategies jumped in to help us in a pinch to manage our communications throughout a time of transition. They brought in deep industry expertise in economic development and helped us re-think our brand to launch strategic and targeted campaigns. Sandy and her team are delightful to work with, highly knowledgeable about reaching targeted audiences, and can add value to any communications team.

Amy Gowen
President/CEO, Anne Arundel Economic Development Corporation
“PPR Strategies transformed our vision into a powerful online presence that truly reflects We Rise’s mission to empower youth in Baltimore City and surrounding counties with financial literacy tools and education. Thanks to their expertise, our website now serves as an engaging platform where visitors can easily connect with us, make donations, and get involved in our initiatives. This streamlined and impactful design has amplified our outreach, helping us build meaningful connections and inspire change in our community. We couldn’t be more thrilled with the results.”

Todd Scott
Executive Director, We Rise
The PPR Strategies team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

Sharon Schreiber
COO of the Economic Alliance of Greater Baltimore
Why the Future of Economic Development Starts With Existing Businesses When most people think about economic development, they picture the confetti cannon moments: a company
New accessibility requirements take effect in 2027. We made you a guide to make the next steps easier! Let’s be honest: the phrase “federal compliance
If the lack of affordable housing in your community is keeping you up at night, you’re in good company (subtext: for once, your sleep routine
Corporate Office
50 Citizen’s Way
Suite 403-1B
Frederick, MD 21701
Contact Us
301-360-3506
Corporate Phone Number
Stay Up to Date
Join our mailing list to receive periodic updates from the team at PPR Strategies.
© PPR Strategies. All Rights Reserved. Privacy Policy. Web Design by Octavo Designs.