2025 is here, and the social media game is evolving FAST. Luckily, PPR Strategies is here to set your organization up for success!
Last year, PPR published our first Social Media Guide to help economic development organizations optimize (or start) their social media channels. PPR Social Media Coordinator Kayla Sherry has sifted through the latest trends, platform updates, and insights to revamp the guide for the year ahead to help your EDO present a clear and consistent digital presence.
The guide is packed with insight and tips for assessing effective platforms, advertising on social, learning best practices per platform, and getting content ideas.
Download the Social Media Guide for Economic Development Organizations here:
Whether you’re on all platforms already, considering which channels to engage in, or need to revisit your social media strategy, this guide includes the latest insights on a wide range of topics, including:
Recent Updates to Instagram and Choosing the Right Features for Your Content – Are Reels right for your EDO? Can Threads help you engage a new audience? The guide reviews Instagram and other platforms’ many features and provides insights on which might best service your content and achieve your marketing goals.
Ideas for Reaching Your Target Audience – Reaching the right users is a crucial component of your EDO’s social media strategy—whether you want to focus on building relationships with site selectors, amping up your business attraction approach, or communicating better with local stakeholders. This guide offers actionable ideas for identifying and connecting with key audiences to foster engagement and make lasting impressions.
Key Rules of Thumb for Every Social Media Platform – While certain strategies are specific to each social media platform, universal strategies—such as clear and consistent branding, using hashtags, regular posts, and more—can be applied across platforms to quickly boost your social media presence.
Individual Guides for LinkedIn, Facebook, TikTok, Instagram, and Other Notable Platforms – Each platform has unique benefits and features. The guide lays out the most popular channels, their reach, tips for EDOs to make the most of the platform, advertising methods, and content ideas.
Make 2025 the best and most social year yet!
Want to talk about your social media strategy? Connect with our team to get the conversation started!
