Trying to stand out in a crowded market? Struggling to reach the right audience or get your message heard? One of the most effective—and often overlooked—ways to make that happen is through earned media. It’s all about getting people to talk about your brand (or organization) naturally; in a world where trust matters more than ever, that kind of attention is priceless.
With the event and conference season in full swing, now is the perfect time to elevate your visibility. Here are a few tips and tricks from the PPR team to get your story noticed (and shared) by the media.
Personalize your pitch
It may seem obvious, but it’s a game-changer: tailor your pitch to each journalist you pitch. Skip the mass emails and generic press releases. Instead, take the time to understand each journalist’s beat, recent work, and what resonates with their audience. This kind of thoughtful, targeted outreach doesn’t just boost your chances of coverage—it builds real credibility and sets the stage for long-term media relationships.
Start and maintain relationships with the media
Speaking of relationships, just as nurturing connections with community members, businesses, and stakeholders is vital, the same holds true for your relationship with the media. Engagement shouldn’t begin and end with a pitch. Take the time to read journalists’ work, engage thoughtfully with their content, share their articles, and offer relevant insights or expert commentary on industry trends. This ongoing connection builds trust and keeps you at the top of mind when the next story opportunity arises.
Humanize your approach
When your message aligns with what people care about, they’re far more likely to engage. Sharing real-life stories, authentic testimonials, and relatable examples humanizes your story, and it builds trust and credibility with partners and stakeholders.
Share the results
Be your own biggest fan! Amplify your wins by sharing them across your owned channels—social media, email newsletters, blog posts, and your website’s press section. This extends the reach of your story, your credibility, and acts as a valuable touchpoint for your audience.
At the end of the day, a successful public relations strategy is built on thoughtful planning, authentic storytelling, and consistent follow-through. Want to talk about your earned media strategy? Connect with our team to get the conversation started!
