PPR Strategies


Social Media Coordinator

Kayla Sherry

Kayla, as the Gen Z stereotypes claim, is obsessed with all things social media. Growing up during the early stages of today’s most-used digital platforms has allowed her to become immersed in the online world. Kayla has grown alongside these platforms, so she is applying her passion and interests to a career in social media. As the Social Media Coordinator at PPR Strategies, Kayla writes engaging copy, monitors account analytics, and manages the content strategy, creation, & postings for clients’ social media.

Before working with PPR Strategies, Kayla interned for nonprofit and telecommunications companies in their social media departments. She also developed communications materials and digital content for her university that involved local government relations, student organization events, and community developments. Over the years, Kayla has been praised for her written storytelling abilities, so she is confident her skills will be put to great use for improving clients’ social media presence.

Kayla recently graduated summa cum laude from Kutztown University of Pennsylvania with a Bachelor of Science in Social Media Theory and Strategy (yes, that’s a real degree!). In her post-grad transition, she moved to Maryland from her home state of Pennsylvania. Now, Kayla is eager to work with PPR Strategies’ clientele to apply her expertise, as well as learn more about social media marketing outside the classroom.

Connect with Kayla via email or LinkedIn.

Favorite part of her job: Watching the hard work of crafting social media content come to life when posts go live!

Professional superpowers: Organizational skills; attention to detail; coming up with new, creative, and engaging content ideas.

Personal superpowers: Typing/texting at lightning speed; knowing all the TikTok trends (especially the silly ones).

Her favorite things: Iced chai lattes; game nights; sunsets; bagels; sushi; hammocking; lip gloss; cozy sweaters; cute animal videos; trying new restaurants; reality TV & cooking competition shows; listening to Taylor Swift; spending time with loved ones.

Meet the Team Behind PPR Strategies

Sandy Dubay

CEO and Founder

Sandy Dubay, CEcD (formerly Sandy Sponaugle) is the CEO and Founder of PPR Strategies (previously Platinum PR). As PPR Strategies’ fearless leader, she brings over 20 years of marketing savvy …

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Sophie Smith

Managing Director

Sophie loves helping small-town economies reach their fullest potential. As the Managing Director at PPR Strategies, she leads projects, multitasks like a champ …

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Hanna Turner

Director of Client Relations

Hanna enjoys tapping into the uniqueness of our clients, helping them to expand and thrive. She has worked in municipal government communications, economic development, …

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Mia Vaccaro

Public Relations Specialist

Since she was a child, Mia has been in love with creative writing and storytelling. As an adult, Mia has transformed her creative outlet into a way to uniquely tell the stories of her clients … Read More

Hannah Clawson

Senior Content Writer

Content makes the world go around and Hannah is more than happy to help it spin! 

As Senior Content Writer, she meticulously crafts all written pieces for PPR’s clientele.

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Kayla Sherry

Social Media Coordinator

Kayla, as the Gen Z stereotypes claim, is obsessed with all things social media. Growing up during the early stages of today’s most-used digital platforms has allowed her to become immersed…

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Caleigh Bernota

Communications Specialist

Caleigh is a senior at Stevenson University working towards a degree in Business Communications with Graphic Design and Fashion Merchandising minors.

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Larry Twele


With over 25 years of service in state and local economic development agencies, Lawrence has experience in economic development strategy, legislative policy, entrepreneurship, and community development.

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