Frederick County, Maryland is located an hour from Washington DC and Baltimore, Maryland and is known for its ideal location, thriving arts scene, and ever-growing workforce. The Frederick County Office of Economic Development recently came to the PPR Strategies and Octavo teams to create a brand identity that would powerfully tell their community’s story.
Here’s how we did it…
We began this process by engaging stakeholders in the dialogue. Through a series of focus groups, we got feedback from staff, citizens, businesses, and higher education partners. This gave us clear direction on community desires.
Words such as “modern,” “impact,” “passion,” “streamlined,” “leadership,” and “collaboration” were heard frequently within the focus groups. Stakeholders wanted a brand that articulated FCOED’s scope of commitment, and PPR Strategies set out to do just that.
PPR Strategies crafted a narrative and tagline that reflected FCOED’s approach. The tagline, “Where Passion Drives Progress,” captured the essence of the FCOED advantage. New mission and vision statements, elevator pitches, web copy, and social media posts were developed to communicate brand values. PPR Strategies supported each stage of the branding process from focus groups to launch, including organizing brand ambassador events and creating messaging kits, writing editorial style guides, and preparing staff for press engagements.
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Effective branding builds trust, conveys relevance, and keeps competitive advantages top of mind. As we’re starting a new fiscal year, it’s a great time to think about ways to take your brand to the next level. Send us a message here to set up a free 15-minute consultation to find out how PPR Strategies can support your organization to stand out and get seen.
‘Til next time,
Sandy
