PPR Strategies


Social Media Guide for Economic Development Organizations

Are you ready to transform your economic development organization’s social media presence? PPR Strategies’ latest Social Media Guide for EDOs is an important tool to help you on the journey… and it is our free gift to you! 

In this day and age, having an intentional and aligned social media presence is vital for any organization or business. This clear and consistent digital presence is especially necessary for EDOs as they engage with their audiences. 

PPR Social Media Coordinator Kayla Sherry compiled a comprehensive guide to help EDOs optimize (…or start) their social media channels in 2024! The guide is packed with insight and tips for creating a strategic plan, advertising on social, learning best practices per platform, and getting content ideas. 

Download the Social Media Guide for Economic Development Organizations here:

Whether you’re on all platforms already, considering which channels to engage, or need help boosting your views and followers, the guide includes the latest insights on a wide range of topics, including: 

Choosing the Right Social Media Sites for Your Organization and Audience – Rather than worrying about being active on every trending social media platform, the guide provides insight on focusing your energy on the platforms that best serve your organization and your target audience.

Key Rules of Thumb for Every Social Media Platform – While certain strategies are specific to each social media platform, universal strategies — such as clear and consistent branding, using hashtags, regular posts, and more — can be applied across platforms to boost your social media presence quickly. 

How to Craft Your Social Media Strategy – The guide includes an easy-to-use checklist for your EDO’s social media plan, from determining your overall goals to posting and tracking success. 

Individual Guides for LinkedIn, Facebook, TikTok, Instagram, and Other Notable Platforms – Each platform has unique benefits and features. The guide lays out the most popular channels, their reach, tips for EDOs to make the most of the platform, advertising methods, and content ideas. 

We hope this guide helps inspire you to the possibilities of social media for your EDO! 

Want to talk about your social media strategy? Click here to get the conversation started!

Reimagining Places with You,
Sandy Dubay, CEcD, the PPR Strategies Team

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