Quiz: Rate Your Site Selection Readiness
For each question, choose the answer that best describes your current practices. Remember: there’s no judgment here; just opportunities for growth!
1. When a site selector asks for labor market data, you:
A) Send them a 40-page PDF report and hope for the best.
B) Pull together current data within 24-48 hours, with research conducted by ChatGPT.
C) Provide a data dashboard link with real-time metrics they can explore on their own.
2. Your last communication with key site selectors was:
A) Sometime in the recent past…maybe last spring?
B) Within the past quarter, as you sent your standard e-newsletter.
C) Last week, with a personalized note congratulating them on a recent project announcement.
3. When it comes to regional collaboration, your community:
A) Goes it alone. Your philosophy is: every community for themselves!
B) Occasionally partners when a project spans multiple counties.
C) Embraces a regional strategy, knowing that companies and talent don’t care about jurisdictional lines.
4. A company asks highly specific questions about your fiber infrastructure and last-mile logistics. You think:
A) “Wait, they want to know WHAT now?”
B) “Good question! Let me check with our utility providers and get back to you.”
C) “We anticipated this question. Here’s an infrastructure overview that addresses those concerns.”
5. Your marketing collateral looks like:
A) A text-heavy brochure with stock photos.
B) An updated piece balancing data, photos, and white space.
C) A visually compelling story that balances stunning imagery with data-driven facts, updated annually.
6. When you reach out to site selectors, you typically:
A) Send mass emails and hope for the best!
B) Track touchpoints quarterly and rotate between emails, articles, and updates.
C) Personalize every interaction, referencing their recent work and adding handwritten notes to make genuine connections.
7. Your incentives strategy involves:
A) Listing every possible incentive program in your collateral.
B) Highlighting your competitive incentives package.
C) Presenting them strategically based on project needs.
8. A site selector receives your latest update. It includes:
A) General information about your community that hasn’t changed in years.
B) Your standard quarterly newsletter with community news.
C) A brief, personal email linking to a recent article about your new entrepreneurship hub, explaining why it matters to their clients.
9. Companies today are gathering data on communities that is:
A) Pretty basic: population, location, that sort of thing.
B) More detailed than it used to be, covering workforce and infrastructure.
C) Incredibly sophisticated: they know your digital connectivity speeds, workforce development partnerships, and can compare your metrics to dozens of competing sites before ever contacting you.
10. Your approach to late-breaking news and wins:
A) Is mentioned somewhere in your materials.
B) Shows up in your quarterly communications.
C) Is spotlighted immediately with targeted outreach to site selectors working in key industry sectors.
Your Score
Mostly A’s: Fallen Leaves
Your strategy needs a complete refresh. The good news? Autumn is the perfect time for renewal. Update your data, establish a communications calendar, and recognize that today’s site selection game requires sophistication, personalization, and regional thinking.
Mostly B’s: Harvest in Progress
You’re gathering some good crops, but you’re missing out on a record harvest! Up your game through more intentional personalization, stronger regional partnerships, and strategic use of incentives.
Mostly C’s: Pumpkin Spice Perfection
Your strategy is as satisfying as that first sweater weather day in October. You understand that modern site selection requires regional collaboration, hyper-specific data, personalized relationship-building, and incentive positioning. Keep up the awesome work and share your best practices with neighboring communities!
Fall in Step with a New Strategy
Whether you need fresh eyes on your collateral, a complete strategy overhaul, or guidance on building stronger regional partnerships, connect with me today. After all, there’s no better time than fall to prepare for a fruitful year ahead!
