Photo Credit: John Canan, Mountains & Rivers Media
Mountains & Rivers Media, a conservation-focused photography company based in Brunswick, Maryland, focuses on authentic visual storytelling that not only inspires action and connection but also fosters positive change for individuals, organizations, and the environment.
John Canan, founder of Mountains & Rivers Media, turned to PPR Strategies in search of innovative approaches to engage new audiences, attract clients, and forge meaningful connections with new people.
Considering 70% of consumers prefer getting to know a company via news articles rather than ads (Content Marketing Institute), PPR Strategies identified a public relations campaign as an effective way to enhance Mountains & Rivers Media’s marketing efforts.
Public relations is vital for building awareness, crafting impactful messaging, and shaping brand perception to establish expertise. For small businesses, PR efforts are crucial in developing the brand, building credibility, and conveying compelling stories that strengthen relationships. When executed effectively, PR initiatives not only boost visibility but also lay the groundwork for trust and authenticity in the marketplace.
As a result of PPR Strategies’s efforts, Mountains & Rivers Media gained valuable placements and interviews across regional print, digital, and broadcast media. Features on DC News Now and the cover of the Frederick News Post provided John with an opportunity to share his background and the mission of his business with his target audience.
In addition to our media outreach efforts, PPR Strategies compiled a targeted list of organizations and businesses to explore potential videography collaborations. We introduced Mountains & Rivers Media’s services and offerings to these contacts, detailing how their organizations could benefit from John’s expertise. Furthermore, we facilitated direct connections between each contact and John, fostering valuable relationships and potential partnerships.
Effective marketing often starts with a solid website strategy and compelling content. A well-designed website builds brand awareness, establishes credibility, showcases work, and allows prospective customers to engage with an organization. PPR Strategies assisted Mountains & Rivers Media in executing a successful website redesign, overseeing every stage from discovery and tone testing to development, content creation, and final editing. This collaborative effort was key to revitalizing the brand’s online presence.
PPR Strategies is dedicated to elevating people and places, and we were thrilled to support Mountains & Rivers Media in enhancing their visibility. Their shared passion for showcasing and telling the stories of communities and destinations perfectly aligns with our mission.
There are countless ways to tell your organization’s story effectively, and PPR Strategies is eager to help you share it in the most impactful way. Whether through captivating narratives, dynamic visuals, or strategic messaging, we are committed to crafting a story that deeply resonates with your audience and showcases your journey and impact.
