If the word “report” brings endless pages of type and tables to mind, your approach to storytelling needs a rethink. Blending story and design, PPR Strategies’ approach to annual reports provides communities and organizations with the platform to share how their work touches every aspect of people’s lives. The combination of concise storytelling, metrics, and clever design put objectives and milestones in the spotlight.
Tucked in the Piedmont region of Virginia, Orange County Economic Development and Tourism strives to create experiences that their visitors–and their annual report readers–take to heart. Each year, they build the annual report’s story around a central theme. Whether the theme is optimism, growth, creativity, or consistency, we help Orange County showcase the faces and places that benefit from economic development and tourism every day. Attractive photography and engaging infographics entice the eye. Interactive QR codes connect readers to immediate resources with the snap of a cell phone camera. Informative copy and great design bring accomplishments to life on every page.
Rural Maryland Council (RMC) uses their setting as the central focus of their storytelling. Serving as the collective voice for 18 rural counties throughout the state, RMC chronicles the challenges facing their communities and the changemakers teaming up to create opportunities. Using an upbeat tone, informative maps, and impressive metrics, we help RMC celebrate the partnerships, activities, and grant award winners improving the communities they serve.
Overviews of the projects that lift entrepreneurship, healthcare, transportation, and infrastructure demonstrate how their collaborators effect change.
Characteristically on brand, the U.S. Bomb Technician Association (USBTA) loves making their annual report “pop.” When it comes to design, strategic font choices, bold colors, and color blocking draw the reader’s eye to key information. Succinctly organized into four core areas that drive their mission, PPR crafted a narrative with a conversational tone, which is appropriate for the broad base of industry professionals they support. While USBTA’s longer-form annual report takes a deep dive into yearly achievements, the shorter, “at a glance” version of their report highlights key takeaways.
Whether annual reports are created for print or digital distribution (depending on audience and budget), the stories and metrics can be repurposed on social media platforms all year long.
Your annual report–and your triumphs–are worthy of celebration.
Contact us to craft a strategy for your next annual report!
