PPR Strategies


Morning, noon or night?

Timing your Facebook, Twitter and blog posts

When using social media outlets, you can post virtually at any time of the day or night, but when is the best time? According the “Science of Timing”, a webinar that was hosted by Dan Zarrella and Hubspot, there are several times that social media views take a spike.


When you share a link on your company’s Facebook page, people are more likely to view that link on the weekends or early in the morning. This is due to several companies blocking Facebook on company computers, so people have to view the links on the weekends or before work. Also, posting links and information on your Facebook page too often can result in less followers or “likes”. Pages that post every other day have more followers or “likes”.


Tweet, tweet, tweet as much as you want! The Twitter pages with the most followers tweet an average of 22 times per day.  When sharing your website through a link, try to tweet about your page once per hour at most. If you are sharing information and links from various websites, tweet as much as you want. Don’t be afraid to post on the weekends, people are more likely to click on a link on Saturday or Sunday than Monday or Thursday.


Want more discussions on your blog posts through comments? Publish posts on the weekends or early in the morning. That’s when blogs receive the most comments. A survey that was conducted revealed that men read blog posts more than women do in the evening hours; so knowing your audience is key. If your blog is geared towards men, publishing your posts in the evening would be ideal. For a mixed audience, you should experiment by publishing at different times of day and see what gets the most views or comments.


Sending e-mails can be tricky when you’re sending something to promote your business. It was found that most people read their e-mail in the morning and on the weekends. The downfall to people reading their e-mail on the weekends, though, is that the spam reports increase on the weekends, but they are still very low. Subscribers to your e-newletters and special offer emails that you may send are more likely to unsubscribe if you only send out one e-mail a month; so try to send them more often. Sending more e-mails do not hurt your unsubscribe rate as much as not sending them. Once you have a new subscriber, sending them your best offers and e-mails is better done in the first few months of their subscription since they still recognize your brand.


For more information on these topics and other social media tips and tricks visit www.hubspot.com/webinars/science-of-timing-thanks

for the complete webinar and slides.

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