From Lessons to Links
Picture this: me, standing in the tee box in the Scottish countryside, squinting at the wind gauge like it’s written in hieroglyphics, while seasoned golfers pretend not to notice my pre-shot routine that looks more like interpretive dance than preparation. But here’s the thing: I was there, doing it, ready to embrace whatever the course threw at me.
Spoiler alert: I’m still learning to play golf.
As I’ve mentioned in this blog from time to time, I’ve taken up golf as a pastime, and it’s been a journey! Learning this sport is equally humbling and empowering…sometimes on the same hole.
I’ve tried it all: semi-private lessons, group lessons, a beginners league, golf tournaments with seasoned players, and most recently, traveling with golf clubs and playing in the golf mecca of Scotland (I don’t believe it, either).
Don’t misunderstand: I am not a great golfer (Charley Hull: I’m not coming for you yet). But I’m also not terrible. My goal is simple: have fun and avoid totally embarrassing myself on the course. (Though there was that one traumatic incident with a sand trap that I’m not ready to discuss yet.)
The Professional Plot Twist
I’m realizing that this journey of humility and openness is transferable to other parts of my life, especially my work in economic development and tourism. Learning something new, especially something outside your usual wheelhouse, is a fantastic way to keep your mind sharp, build resilience, and expand your network. Golf has introduced me to new people, sparked conversations I wouldn’t have had otherwise, and given me a whole new lens for patience, focus, and persistence.
This journey also reminds me that being a beginner again can be refreshing and scary at the same time. As a mid-career professional, it’s sometimes hard to remember the trials and tribulations of colleagues who are just starting their careers. I’ve learned to stop expecting perfection, celebrate small wins, and learn to laugh at the occasional swing-and-a-miss (literally). In these moments, I’m getting better about admitting what I don’t know and asking for help. As a business owner and team leader, this keeps me humble, calm, and open to learning from the amazing team that surrounds me.
The takeaway: sometimes the best strategy is just getting back on track after a bad shot, a strategy that went sideways, or a collaboration that was anything but. Sound familiar? Golf has been my platform for growth, and I’m giving myself (and those around me) a bit more grace.
When I’m working with communities on tourism strategies or helping economic development teams tell their stories, I’m constantly asking people to step outside their comfort zones. Try a new approach. Consider a different perspective. Take a calculated risk. But until I started learning golf myself, I’d forgotten how vulnerable and exciting that feels.
When I’m suggesting “out of the box” communications strategies that make economic development professionals shift uncomfortably in their chairs, I get it. I remember what it’s like to stand over a golf ball, knowing that I might embarrass myself in front of people I’m trying to impress. That empathy makes me a better facilitator and mentor in the process.
Learning golf has also deepened my appreciation for how destinations and communities create welcoming experiences for newcomers. Every golf course I’ve visited has its own personality, its own unspoken rules, and its own way of making people feel included (or not). Some places nail the “come as you are” vibe immediately. And others? Let’s just say they could use some customer experience training.
These observations don’t just live in my golf bag; they show up in my work. How do we help communities create that same sense of belonging for visitors? How do we make sure our economic development efforts feel approachable rather than intimidating? Sometimes the best insights come from being the outsider looking in.
What About You?
So, what new skill have you picked up lately? Are you diving into it so deeply that you can’t stop telling friends, colleagues, or unsuspecting strangers to give it a try? (I see you, pickleballers.) I’d love to hear about your new pastime and how it’s made you a better listener, thinker, and colleague. Reply here to share your story!
At PPR Strategies, we believe that curiosity, creativity, and a willingness to try new things are just as important in marketing and communications as they are on the golf course. If you’re ready to try a new approach for your tourism or economic development outreach, we’d love to help you tee it up!
