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How to market to multiple generations
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
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I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
“PPR Strategies collaborated closely with us to truly understand our community, allowing their team to develop branding and a website that authentically reflects the spirit of Orange County.”
Rose Deal
Former Director of Orange County Economic Development & Tourism
“When it comes to telling your organization’s story, PPR Strategies is the business you want to work with. Over the past few years, the Upper Shore Regional Council has collaborated closely with PPR to develop our brand, share our region’s narrative, and connect with those who can benefit from our services across our counties. We are excited for the continued growth and success of this partnership.”
Susan O’Neill
Executive Director, Upper Shore Regional Council
As a leader, it’s important to show up, make connections, and drive real impact in the communities you serve. Strong leaders don’t dictate; they empower.
The best destinations are the ones people fall in love with, return to time and time again, and share with others. For communities and businesses,
Marketing and economic development professionals face a rapidly evolving landscape that demands adaptability and innovation. From social media shifts to the resurgence of in-person event
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